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In the 1990s, Pepsi tried to compete with Coca-Cola.
It aired a TV ad, telling people that they could earn Pepsi points by drinking Pepsi and redeem them for prizes.
The biggest prize was a Harrier fighter jet, which required 7,000,000 points.

A 23-years-old young man, John Leonard, from Seattle noticed this.
He caculated that he would need to drink 16.8 million cans of Pepsi to collect 7,000,000 points,
which would cost around \$4 million.

At that time, a Harrier fighter jet was worth \$30 million, making it a valuable deal.
However, since he didn’t have \$4 million, he ignored the idea.

Things changed a year later when Pepsi introduced a new policy allowing people to buy points directly for 10 cents per point.
This meant that 7,000,000 points could be acquired for only \$700,000.

John Leonard borrowed money from a wealthy friend and sent a \$700,000 check to Pepsi, requesting to buy 7 million points and claim the Harrier jet.
Pepsi returned the check, stating that the advertisement was a joke.

John sued Pepsi, demanding that they honor their advertisement.
After three years of court proceedings, Pepsi won the case.

Netflix made a documentary about this true story.

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